What I Did
What I Did
Brief:
Led the design of a vibrant, youth-focused website promoting local experiences—both as gifts and shared activities among friends. The goal was to appeal to a younger demographic with a strong visual and cultural connection to their urban environment.
Brief:
Led the design of a vibrant, youth-focused website promoting local experiences—both as gifts and shared activities among friends. The goal was to appeal to a younger demographic with a strong visual and cultural connection to their urban environment.
Process:
Conducted deep research into youth culture, digital habits, and brand aesthetics relevant to the target audience. This informed a bold, playful visual language inspired by street art, local signage, and trending colour palettes. We explored popular city-based experiences to ensure relevance and resonance. Through iterative design sprints and close collaboration with stakeholders, we developed and refined a series of prototypes, leading to a clear creative direction.
Process:
Conducted deep research into youth culture, digital habits, and brand aesthetics relevant to the target audience. This informed a bold, playful visual language inspired by street art, local signage, and trending colour palettes. We explored popular city-based experiences to ensure relevance and resonance. Through iterative design sprints and close collaboration with stakeholders, we developed and refined a series of prototypes, leading to a clear creative direction.
Outcome:
The final site has been a standout success—visually distinct, culturally on point, and commercially effective. It continues to grow in traffic and engagement, becoming a key platform for experience-based gifting.
Outcome:
The final site has been a standout success—visually distinct, culturally on point, and commercially effective. It continues to grow in traffic and engagement, becoming a key platform for experience-based gifting.