Vidalforce
Vidalforce
Recognising the opportunity to broaden Vidalforce’s market reach, I spearheaded a comprehensive packaging redesign initiative. My objective was to strategically reposition the brand, transitioning from a single-gender focus to a universally appealing personal care range. This required a deep understanding of evolving consumer preferences and the development of a design language that resonated with both male and female audiences, ensuring a cohesive and impactful brand experience.
Recognising the opportunity to broaden Vidalforce’s market reach, I spearheaded a comprehensive packaging redesign initiative. My objective was to strategically reposition the brand, transitioning from a single-gender focus to a universally appealing personal care range. This required a deep understanding of evolving consumer preferences and the development of a design language that resonated with both male and female audiences, ensuring a cohesive and impactful brand experience.