MyStylist
MyStylist
Brief:
Commissioned to develop the brand identity and website for a new female-focused fashion styling platform.
Market & Brand Research & Creative Direction:
- Initiated comprehensive research into competitor brands and those favoured by the target demographic.
- This research informed the initial creative vision, guiding the exploration of colour palettes and typographic styles.
- Developed a range of brand concepts, each reflecting a distinct creative direction, for presentation to the client.
Brief:
Commissioned to develop the brand identity and website for a new female-focused fashion styling platform.
Market & Brand Research & Creative Direction:
- Initiated comprehensive research into competitor brands and those favoured by the target demographic.
- This research informed the initial creative vision, guiding the exploration of colour palettes and typographic styles.
- Developed a range of brand concepts, each reflecting a distinct creative direction, for presentation to the client.
Iterative Design & Refinement:
- Engaged in a collaborative process of iteration, refining the chosen concept based on client feedback.
- Managed the design evolution, ensuring the final brand identity aligned with the initial creative vision while meeting client expectations.
Website Architecture & User Experience (UX) Strategy:
- Simultaneously, commenced wireframing the website’s architecture, with a particular focus on the complex styling section.
- Strategised the UX for the styling section, which would enable users to curate wardrobes based on individual size, shape, and colouring.
- Oversaw multiple iterations of the wireframes, ensuring a user-friendly and intuitive experience.
Iterative Design & Refinement:
- Engaged in a collaborative process of iteration, refining the chosen concept based on client feedback.
- Managed the design evolution, ensuring the final brand identity aligned with the initial creative vision while meeting client expectations.
Website Architecture & User Experience (UX) Strategy:
- Simultaneously, commenced wireframing the website’s architecture, with a particular focus on the complex styling section.
- Strategised the UX for the styling section, which would enable users to curate wardrobes based on individual size, shape, and colouring.
- Oversaw multiple iterations of the wireframes, ensuring a user-friendly and intuitive experience.
Conclusion:
Delivered a stylish website that served as a compelling launchpad for the brand, effectively resonating with the target market. The project successfully navigated a complex design challenge through strategic creative vision and meticulous project management.
Conclusion:
Delivered a stylish website that served as a compelling launchpad for the brand, effectively resonating with the target market. The project successfully navigated a complex design challenge through strategic creative vision and meticulous project management.