MyStylist

MyStylist

Brief:

Commissioned to develop the brand identity and website for a new female-focused fashion styling platform.

Market & Brand Research & Creative Direction:

  • Initiated comprehensive research into competitor brands and those favoured by the target demographic.
  • This research informed the initial creative vision, guiding the exploration of colour palettes and typographic styles.
  • Developed a range of brand concepts, each reflecting a distinct creative direction, for presentation to the client.

Brief:

Commissioned to develop the brand identity and website for a new female-focused fashion styling platform.

Market & Brand Research & Creative Direction:

  • Initiated comprehensive research into competitor brands and those favoured by the target demographic.
  • This research informed the initial creative vision, guiding the exploration of colour palettes and typographic styles.
  • Developed a range of brand concepts, each reflecting a distinct creative direction, for presentation to the client.

Iterative Design & Refinement:

  • Engaged in a collaborative process of iteration, refining the chosen concept based on client feedback.
  • Managed the design evolution, ensuring the final brand identity aligned with the initial creative vision while meeting client expectations.

Website Architecture & User Experience (UX) Strategy:

  • Simultaneously, commenced wireframing the website’s architecture, with a particular focus on the complex styling section.
  • Strategised the UX for the styling section, which would enable users to curate wardrobes based on individual size, shape, and colouring.
  • Oversaw multiple iterations of the wireframes, ensuring a user-friendly and intuitive experience.

Iterative Design & Refinement:

  • Engaged in a collaborative process of iteration, refining the chosen concept based on client feedback.
  • Managed the design evolution, ensuring the final brand identity aligned with the initial creative vision while meeting client expectations.

Website Architecture & User Experience (UX) Strategy:

  • Simultaneously, commenced wireframing the website’s architecture, with a particular focus on the complex styling section.
  • Strategised the UX for the styling section, which would enable users to curate wardrobes based on individual size, shape, and colouring.
  • Oversaw multiple iterations of the wireframes, ensuring a user-friendly and intuitive experience.

Conclusion:

Delivered a stylish website that served as a compelling launchpad for the brand, effectively resonating with the target market. The project successfully navigated a complex design challenge through strategic creative vision and meticulous project management.

Conclusion:

Delivered a stylish website that served as a compelling launchpad for the brand, effectively resonating with the target market. The project successfully navigated a complex design challenge through strategic creative vision and meticulous project management.

Email:

jon@jonsamuelsdesign.co.uk

Tel:

07494025517

Email:

jon@jonsamuelsdesign.co.uk

Tel:

07494025517

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