Brief:

I was commissioned to redesign the branding for Martin Gambler, a hugh class hair salon. The client wanted an identity that was unusual and had a subtle sense of class.

Process:

On working with the brief I began to explore the designs of other eras that would capture the imagination of the clientele the salon wanted to attract. After researching and experimenting I decided to use Art Deco ideas in the identity. I felt the long lines and curves would give the identity a sense of graciousness and style. I kept to a very simple colour scheme to allow the logo to stand out and give an air of mystery.

Outcome:

The new brand image was very well received by customers and has enabled the salon to continue to expand.