Brief:

I was commissioned to design the branding for Island Estates. The client wanted something that would help them to stand out from other agents and really make a bold statement about what the company represented.

Process:

Whilst working on the brief with the client we discussed the idea of ‘king of the jungle’ as a concept for the branding and this naturally lead to the idea of a lion. During the research and sketching phases I developed a lions head in an illustrative style that was transferable to a variety of different media. I chose the colour based on the theme of kingship. Whilst designing the company brochure it becamse apparent that the images of lions could be used to make a bold statement about the aims of the company.

Outcome:

The company has continued to grow and has opened a number of new offices and is planning to develop the international side of their business.