Invest Southend
Invest Southend
Client Brief & Initial Consultation:
- Invest Southend commissioned the design of a comprehensive brand identity for their company’s launch.
- The client specified a need for a brand that would:
- Primarily appeal to property investors.
- Maintain flexibility to resonate with a broader audience
Research & Inspiration Gathering:
- Extensive visual research was conducted, encompassing:
- Imagery of Southend-on-Sea, capturing its unique character.
- Analysis of existing brand identities associated with the Southend area.
- The research aimed to identify visual elements that could represent both the town’s identity and the concept of growth.
- Emphasis was placed on achieving a simple, impactful visual solution.
Research & Inspiration Gathering:
- Extensive visual research was conducted, encompassing:
- Imagery of Southend-on-Sea, capturing its unique character.
- Analysis of existing brand identities associated with the Southend area.
- The research aimed to identify visual elements that could represent both the town’s identity and the concept of growth.
- Emphasis was placed on achieving a simple, impactful visual solution.
Concept Development & Logo Design:
- The core design concept centred on a wave pattern.
- The wave pattern was crafted to evoke a dual interpretation:
- Breaking waves upon the shore, reflecting Southend’s coastal location.
- A rising graph, symbolising growth and upward trajectory.
- This dual meaning was achieved through the form and spacing of the wave elements.
- The wave concept was then refined into a simple, memorable logo.
Concept Development & Logo Design:
- The core design concept centred on a wave pattern.
- The wave pattern was crafted to evoke a dual interpretation:
- Breaking waves upon the shore, reflecting Southend’s coastal location.
- A rising graph, symbolising growth and upward trajectory.
- This dual meaning was achieved through the form and spacing of the wave elements.
- The wave concept was then refined into a simple, memorable logo.
Brand Expansion & Visual Language:
- The logo’s core wave pattern served as the foundation for the broader brand’s visual language.
- A cohesive brand style was developed, incorporating colour palettes, typography, and graphic elements that complemented the logo.
Implementation & Marketing Material Development:
The new brand identity was implemented across various marketing materials, including:
- Brochures and printed collateral.
- Digital assets for online platforms.
- Video production, further reinforcing the brand message.
Brand Expansion & Visual Language:
- The logo’s core wave pattern served as the foundation for the broader brand’s visual language.
- A cohesive brand style was developed, incorporating colour palettes, typography, and graphic elements that complemented the logo.
Implementation & Marketing Material Development:
The new brand identity was implemented across various marketing materials, including:
- Brochures and printed collateral.
- Digital assets for online platforms.
- Video production, further reinforcing the brand message.
Brand Evolution:
- Continued collaboration with Invest Southend to maintain brand consistency and develop new marketing initiatives.
- Monitoring of brand performance and adaptation to reflect the company’s growth and evolving needs within the local property industry.
Brand Evolution:
- Continued collaboration with Invest Southend to maintain brand consistency and develop new marketing initiatives.
- Monitoring of brand performance and adaptation to reflect the company’s growth and evolving needs within the local property industry.