Invest Southend commisioned me to design their brand image when the company started. They wanted a brand that would appeal to property investors but would also be flexible in its appeal to  wide audience.

During my research process I looked at images of Southend on Sea and also other brands that area associated with the area. I wanted to find an idea that would both represent the town itself and also growth, but I also wanted something that was very simple.  The logo developed into something using a wave pattern, designed in such a way as to look like they are breaking on a shore but also reminiscent of a rising graph. The rest of the brand has developed from this.

I have continued working with Invest Southend, developing marketing materials and videos. The company has steadily grown and become influential in the local property industry.