Objective:

To create a distinctive brand and digital ecosystem for Filed, a forward-thinking AI-powered Facebook marketing platform, resonating with a discerning marketing audience.

Leadership & Strategy:

As lead designer, I drove the strategic direction of this project. My primary focus was to translate complex AI functionality into a visually engaging and intuitive experience. We initiated the process by conducting in-depth persona development, mapping user journeys, and analysing market trends. This research underpinned our conceptualisation of the visual identity, ensuring it effectively communicated Filed’s value proposition.

Process & Execution:

Leading a multidisciplinary team, I facilitated collaborative design workshops to generate diverse visual concepts. I then presented these concepts to company directors, guiding them through the rationale behind each design decision. Through iterative feedback and refinement, we finalised the brand identity. I subsequently oversaw the design and build of the website, ensuring a cohesive and user-friendly experience that seamlessly integrated the brand vision. This included meticulous attention to UI/UX, accessibility, and performance optimisation.