Adversent
Adversent
Objective:
To establish a distinctive brand identity and a sophisticated e-learning platform for Adversent, a provider of marketing-focused online courses, integrating a robust membership system and custom video repository.
Objective:
To establish a distinctive brand identity and a sophisticated e-learning platform for Adversent, a provider of marketing-focused online courses, integrating a robust membership system and custom video repository.
Leadership & Strategic Direction:
As lead designer, I spearheaded the strategic vision for Adversent’s brand and digital presence. Recognising the critical importance of user engagement in e-learning, we prioritised a user-centric approach. We conducted in-depth persona development and competitor analysis to inform the design process, ensuring the platform resonated with the target audience.
Leadership & Strategic Direction:
As lead designer, I spearheaded the strategic vision for Adversent’s brand and digital presence. Recognising the critical importance of user engagement in e-learning, we prioritised a user-centric approach. We conducted in-depth persona development and competitor analysis to inform the design process, ensuring the platform resonated with the target audience.
Process & Execution:
I led a multidisciplinary team in developing multiple visual identity concepts, presenting them to company directors and facilitating iterative refinement based on their feedback. The finalised brand served as the foundation for the platform’s design. I directed the UI/UX design and development, ensuring a seamless and intuitive learning experience. This included the strategic integration of a custom membership system and a secure, high-performance video repository, addressing the unique technical requirements of the platform. My focus was on delivering a holistic solution that combined impactful design with robust functionality.
Process & Execution:
I led a multidisciplinary team in developing multiple visual identity concepts, presenting them to company directors and facilitating iterative refinement based on their feedback. The finalised brand served as the foundation for the platform’s design. I directed the UI/UX design and development, ensuring a seamless and intuitive learning experience. This included the strategic integration of a custom membership system and a secure, high-performance video repository, addressing the unique technical requirements of the platform. My focus was on delivering a holistic solution that combined impactful design with robust functionality.
