Brief:

I lead the team that both designed and built the website and the software for Filed. We were tasked with designing a brand that could represent a forward thinking AI driven Facebook marketing platform that would be appealing for marketers.

Process:

We worked as a team to develop the brief further, creating personas for both the software users and the audience for the website. Using these and research we created a number of concepts for the visual identity, which I presented to the company directors. Further revisions were made before a final concept was presented and we then followed a similar process for the design and build of the website.